As part of Armada owner Robert Palmer’s new marketing strategy to increase exposure for his sport’s franchise, he also plans to create two Jacksonville developmental squads. Palmer made the announcement through Twitter.
These clubs will be based in Clay, Baker, or St. Johns county by 2018. One of them, in a nod to Palmer’s other “RP” businesses, such RP Funding and RP Title and Escrow, will be named the Raging Parrots.
Palmer will soon meet with the fourth-level National Premier Soccer League (NPSL) to discuss potential landing spots for the Raging Parrots. The Armada previously had an NPSL affiliate called the Armada U-23, but that relationship was terminated when the NASL reclaimed the Armada in early 2017.
In addition to these plans, Palmer has already begun laying the groundwork for the Armada’s ambitious radio campaign. All 16 games will be broadcast in English on 97.3 Planet Radio and Sports Radio 930 AM, and in Spanish on Rumba 106.9 FM. Head Coach Mark Lowrey will host his own weekly radio show on Sports Radio, and will also be available through the iHeart app.